Operations Management Case Study Report Case: Benihana of Tokyo PREPARED BY: UNDER THE GUIDANCE OF: Dhruv Gupta 13DM Prof. A.K. Dey. Case Study on Success of Benihana of Tokyo Group 4. 1. Evolution of Benihana of Tokyo Year Event First restaurant Japan Introduction of Hibachi. Problem Analysis. Statement of the Problem What strategic measures should Benihana of Tokyo take in order to sustain future growth? There are three (3).
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The future plans also include targeting younger generations and introducing a combination of Chinese and Japanese operations bwnihana expand the Benihana experience in various other domains such as Renoir exhibitions and model agencies etc.
Food cost relative to the industry: Furthermore they had the constraints of the staff and the cost factor which confined them to open there units analyeis major cities. Log In Sign Up. Model difficult to replicate: Benihana founder Hiroaki Benihana by Beverages cost lower than the industry: Hibachi and Teppanyaki Table: Low Cost Rocky realized that low cost could be achieved and as the customer experience was unique, so it led to high profits.
Target high traffic area Benihana restaurants adopted well defined and accurate methods during site selection and training of chefs which helped them reduced the average dinner turnover time.
There were other issues which had to be addressed for tokyyo importing every item from Japan used in construction of a unit and using Japanese carpenters. He also learned that the American enjoyed watching their food being prepared.
Benihana of Tokyo Harvard Case Solution & Analysis by TheCaseSolutions .com on Prezi
The instant success of the first unit helped Rocky to open six franchises within the next seven years soon after which he realized that the franchise owners were investors and had no restaurant experience which made it even more difficult for them to relate to a native Japanese staff.
Help Center Find new research papers in: Tables are designed in such a way that chef prepares food directly in front of the customers therefore reducing variability from waitress and customer can easily communicate the menu. They keep an optimal mix to meet the business district and residential flow. The major problem that Rocky addressed “Rocky” Aoki from the analysis was the shortage of skilled labor which he eliminated with the Hibachi table arrangement, which required only the chef as a skilled person.
He did a systematic analysis of US restaurant market and discovered that although American enjoyed eating in exotic surrounding but were deeply mistrustful towards exotic foods.
According to Bill Susha Vice President the company could limit to opening only benihxna units a year because that was as fast as the two crews of Japanese carpenter could work.
All this along with the unique combination of Japanese paternalism in an American setting made the Benihana model difficult to replicate but there were certain problems that the management was facing during the future expansion plans.
Tokyo: A Case Study of Benihana of Tokyo Case Study
As the menu was simple and limited so, the food wastage was reduced. The United States, overseas and Japan. Benihana restaurants adopted well defined and accurate methods during site selection and training of chefs which helped them reduced the average dinner turnover time and the unique combination of Japanese paternalism in an American setting made the Benihana model difficult to replicate 8.
Steak, chicken and shrimp Target customers: Considering all these advantages and disadvantages into account the company had three principal areas for growth: Business person, tourist visitors, white collars Site selection: Enter the email address you signed up with and we’ll email you a reset link. Click here to sign up. Then table helps the customer to participate in the cooking process.
He got himself enrolled in the school of restaurant management at New York City College, thinking that he would never go hungry in the restaurant business.
These learning helped Rocky to open up his first unit of Figure 2: Authentic Japanese atmosphere 3. Remember me on this computer.
Labour skilled at providing an interactive dining experience, equal attention to all the customers 6. With the idea of going public someday the company had moved into joint-ventures in Mexico and overseas for the meantime. Food and beverages Types of food served: Dhruv Gupta anallysis Prof.
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